Clioos › Compare › AI Visibility Lite vs Otterly

AI Visibility Lite vs Otterly: One-Off Spot-Check vs Subscription Monitoring

Both tools answer the same question — do AI answers mention my brand? — with opposite models. AI Visibility Lite is a one-off spot-check: run five buyer questions across two engines, pay once per pack, no subscription, no account. Otterly is ongoing monitoring: track your own prompts daily across four engines, pay monthly, watch trends and Share of Model over time. The right choice depends on whether you want one answer now or a record over months.

By Clioos 团队 · Facts checked 2 November 2026 from Otterly pricing coverage verified October 2026 against otterly.ai/pricing, and clioos.com/ai-visibility/ · Prices change; check the vendor's site before buying.

At a glance

AI Visibility Lite: free 3 checks per email, one-time, with IP capped at 3 checks a day. Then one-time packs: $12.99 for 30 checks, $29.99 for 100 checks — never expire, no subscription, no account. Each check runs five buyer questions across two engines (ChatGPT and Perplexity) using official APIs — no UI scraping, no citation promises. It is a spot-check: it tells you what the answers say when you run it, and it does not track changes over time.
Otterly: Lite $29/month for 15 prompts, Standard $189/month for 100 prompts, Premium $489/month for 400 prompts; annual billing saves about 15% ($25, $160 and $422 a month). Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily, with Google AI Mode, Gemini and Claude as paid add-ons. Extra 100-prompt packs cost $99 a month on Standard and Premium. A 7-day free trial runs your own prompts with no credit card. Features include Share of Model (how often your brand is mentioned relative to competitors), citation and sentiment analysis, GEO audits, and unlimited team members. API and MCP access start at Standard. Grok is not tracked.
The core difference is time. Lite answers once; Otterly answers every day and keeps the history. Lite's packs never expire; Otterly's prompts reset monthly and stop when the subscription stops.

Side by side

Model: Lite is a one-off spot-check with five fixed buyer questions. Otterly is daily monitoring of prompts you choose, from 15 to 400 a month.
Billing: Lite sells one-time packs ($12.99/30, $29.99/100) that never expire. Otterly sells monthly subscriptions ($29/$189/$489), with about 15% off on annual billing.
Engines: Lite checks ChatGPT and Perplexity. Otterly tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot by default, with Claude, Gemini and Google AI Mode as paid add-ons.
Free entry: Lite gives 3 free checks per email, one-time. Otterly gives a 7-day free trial on your own prompts, no credit card.
Outputs: Lite reports whether and how the two engines mention your brand for the five questions. Otterly adds Share of Model, citation sources, sentiment, GEO audits, trends over time, and team reporting.
Account: Lite needs an email for free checks and no account. Otterly is a team product with workspaces and unlimited team members on every plan.

When AI Visibility Lite is the better fit

When you want one answer now: does ChatGPT or Perplexity mention my brand for the questions buyers actually ask? The free 3 checks cover a first look with no subscription, and a $12.99 pack covers 30 checks that never expire — suitable for an occasional check before a launch, a pitch, or a rebrand. It is also the right call when you refuse another monthly subscription on principle.

When Otterly is the better fit

When you need a record, not a snapshot: daily tracking across four engines, Share of Model against competitors, citation sources, and trends a team can report on. The Lite plan's 15 prompts suit a small brand starting GEO monitoring; Standard's 100 prompts and API access suit a team that reports monthly. The trial week on your own prompts is a genuine evaluation before paying.

What neither tool does

Neither controls what AI engines say about you, and neither guarantees mentions, citations or rankings. Lite measures a moment; it does not track change. Otterly measures continuously, but it is a monitoring tool: it tells you what is happening and does not generate optimized content to improve your position. Both report what the engines output, including when the answer is unflattering or absent.

Frequently asked questions

Which is cheaper for a single check?
AI Visibility Lite: the first 3 checks per email are free, one-time. Otterly's entry is a 7-day free trial, then $29 a month. For one check with no commitment, Lite's free tier is enough.

Does AI Visibility Lite track my brand daily?
No. It is a one-off spot-check. To check again next month, you run it again (and pay per check from a pack once the free checks are used).

Does Otterly cover Gemini and Claude?
Only as paid add-ons on every plan — Google AI Mode or Gemini from $9 a month on Lite, Claude from $29 a month on Lite, higher on Standard and Premium. Neither is in the base price.

Can either tool improve my AI visibility?
No. Both measure; neither rewrites your content or changes what engines say. Otterly's recommendations point at what to fix, but the fixing is your work.

AI Visibility Lite is a Clioos product. This page compares it with Otterly using only published information; Otterly is an independent product by a different company, and its prices and features may have changed since this page was checked.